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Florence Pradier, from a family of winegrowers, graduated from Agro ParisTech and holder of a master's degree in food science, has recognized experience in the agricultural and food sector. For more than 20 years, it has brought its expertise and know-how in the creation of collective value and the development of companies' competitiveness, with the permanent desire to put consumer confidence in their food at the heart of the systems. Florence has worked throughout her career to support the transformation of food businesses in ecosystems with high sustainable and societal challenges. Since 2008, she has been Executive Director of Alliance 7, the federation of grocery products and specialized nutrition, where she leads the collective strategies of 9 professions in France and in Europe. She previously structured and directed the GIE housing the process of production of “controlled reasoned culture” cereals with agricultural cooperatives. She was also responsible for the development of product certifications (Red Label, organic, CCP) and audit manager (ISO and Products) for 5 years in the Bureau Veritas group. Florence will be able to draw on her solid expertise in the field of change management and project management to work on one of the major challenges of agricultural cooperatives: support for the various transitions. "The arrival of Florence Pradier and the advantages of her profile will enable Coop de France to continue its mission of supporting the agroecological and economic transitions of agricultural cooperatives while consolidating the upstream-downstream link", specifies Dominique Chargé, president of Coop de France.

"We have to take up the challenges of sustainable production that meets market expectations and the competitiveness of the French agricultural sector, especially on the European scene. We must also give more visibility to the cooperative model which provides lasting solutions to the challenges of transformation of the agrifood sectors, while continuing the structuring of our network which should allow us to better respond to these ambitions. "