News

The world changes, every day: the states of mind too. To anchor Normandise Petfood in the future, the company has adopted a modern, strong image, in line with its values, its DNA and the world in which it operates. Normandise Petfood enters its 30th year of activity. General management is now provided by Jean-Charles and François Duquesne, sons of the company's founders. The generational transmission confirms the anchoring and the continuity of its activity, it reinforces the assertion of adapting to its customers, to new markets with modern tools. The previous logo, which everyone knows, was all round and with bright colors. The company is entering this new era and is adorning itself with a new brand image corresponding as closely as possible to its values: know-how, cohesion, performance and serenity. The new logo is simpler, it's a real logo that stands on its own. Without writing Normandise Petfood in the logo, it is made to be recognizable. The novelty: it is monochrome in black on a white background. A refined and stylized logo, where the symbolic presence of the dog and the cat specifies the objective of the work that the company carries out every day and the ambition to "delight our dog and cat friends, and satisfy their masters". It is therefore a reflection of the company and its personality. Its DNA, its identity and its mission remain the same: this is why we want to highlight the dogs and cats for whom we work every day.